What is content exactly? Content is blogs, infographics, videos, emails, eBooks, social media updates, and the text on your website. Yep, content is everywhere. Which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.
Keep in mind that Google and the other search engines aren’t really concerned about you, the business owner, or us, the content marketers. Google is interested in catering to the needs of the end users (the guy at home in his pajama’s typing in the key words). Content marketing caters to the end user and makes your information reliable and trustworthy to the search engines that, in turn, feed it to the end-user.