How Does It Work?

First we meet with our client to do a full, detailed, needs analysis. It is here that we help our client uncover their business needs and then tie them to the appropriate solutions. We ask the tough questions and remove any complacency from the atmosphere so that we can dig deeper and have a fuller understanding of the business needs and goals.

Armed with this information we are well prepared to begin the process of discovery and design selection. We offer the client fully functional demo websites which mirror the functionality that equates to the business goals, calls to action, conversion goals and more.

Once the layout is agreed upon we go to work building the site. We work hand-in-hand with the client throughout the creative process to keep them informed, up to date, and most importantly, involved in the process. No one knows your business like you do and we tap in to that wealth of knowledge to translate that to your customers in a beautiful word picture with compelling design features.

Finally, we test and meet with the customer for a final “punch list” before taking the site live!

How Long Does It Take?

 

That is a loaded question, but we’ll bite. Generally speaking our designs take less than 72 hours to complete from start to finish provided that we have all of the content, images and information needed to complete the project. Ordinarily though, we begin the preliminary build and get a pulse from the client as to the direction the project is going. Once we have their feedback we make preliminary alterations and get to the task of building the site. Usually after we complete the navigational structure and build out the pages, the client can see the beauty of the site and will work with us on the content piece. Content is the most important part of any website and so we spend some time initially developing this and doing preliminary optimizations. If the client is proactive in getting us the information that we need in a timely manner, this certainly expedites the development.

What does a website cost?

The million dollar question. Our pricing for website design is simple. We generally charge by the page. The following is an example of our pricing structure to help you make sense of it all and so that you can budget accordingly.

We generally charge a set up fee ($500) to install your site and the content management system. This fee includes the cost of licensing, the initial configuration of your website including the navigational hierarchy, and to make the site mobile responsive so that it can be viewed to fit the screen size of just about any and every device (smart phones, tablets, etc..).

We then charge a per page fee ($399/page) for up to 5 pages in the primary navigation. Once you reach 6 pages you automatically receive a multi-page discount and all of the pages on your sites primary navigation are discounted (to $350/page).

For secondary or dropdown menu items we charge $100/page, and for tertiary or fly-out menu items we charge $50/page.

Here is an example so you can have a better understanding of our pricing structure:

 

Why do you price that way?

It’s simple really. It is for your benefit and ours. We have discovered by pricing this way we force ourselves and our clients to prioritize their navigation in such a way that it is succinct and maximizes the limited real estate on the site, while giving the end-user (your clients) a simple way to find what they are looking for with relative ease. In addition it can really help you save a lot of money on the cost of your initial build by encouraging you to focus on what is a priority to your business. This translates into a site that is easy to navigate and push your clients to areas on your site that are focused around your profit centers while still providing ample content to satiate the hunger of the search engines.

 

The Outline Method

Organizing your navigation using the outline method can help you save money on your site design. In the following example we have the same site organized in different ways. You’ll be amazed at what a little creative organizing can do for your budget.

As you can see in the illustration above, both sites have the identical pages; however, by organizing the layout we have managed to save our client $1500.00 and keep the navigation uncluttered and more readily able to fit the limited space in the header of the website. Not only did we provide the client with substantial savings but we streamlined the navigation in such away that it encourages the end-user to engage in the functionality of the site. By doing this we are able to curb site abandonment and direct the consumer to the main points of interest (your profit centers) while giving them the flexibility to drill down for more information at their leisure! Win…Win..Win!

You WIN with Price Savings
We WIN with succinct navigation and client satisfaction
Your customers WIN with a classy and easy to navigate site

In essence, we have really just incentivized a well performing website navigation so our sites look good and function well for you and your clients. Pretty much sums up our pricing strategy wouldn’t you say?