Beyond the Box Thinking: What Enron’s Revival Teaches Us About Viral Marketing
At Adwebvertising, we’re always looking for ways to push boundaries and create campaigns that leave lasting impressions. When we saw the recent Enron “resurgence” campaign—a full-page ad in the Houston Chronicle announcing the fictional return of the infamous energy company—we couldn’t help but marvel at its brilliance. While the campaign was a satirical effort by The...