RedRum Fear Park takes haunted houses to the next level with their extreme fear park business model. Akin to Disney but a twisted and macabre version, you can expect your fear levels to increase exponentially with the satisfaction of knowing when the ride is over you are not!
Description & Process
We began by gaining a complete needs assessment from the client in a series of meetings where we gathered the clients’ business goals and gained an intimate understanding of what they do that is unique to their industry. It was a fascinating and eye-opening time for us as well as the client. Next, we created the scoping document which highlighted our processes so that we could be on the same page with the client with regard to deliverables and timelines.
Results
The result was an extremely satisfied client with a website that received more activity and users than its predecessor and an engaging website that allowed users to get a taste of the adventure before ever setting foot in the park itself. The client experienced a substantial increase in new users and increased revenues for the park during the season in which the site launched. We expect even greater activity on the site as it is fully optimized for search engine performance.
Visual perception is a part of sensual appeal so it is more effective than a textual context when it comes to a website. Better user understanding brings quicker positive results, so you get more visitors, interested users and in the end – the loyal customers.
If you run a business website, your branding will play the role of recognizable visual context. Icons, imagery, design, and other visually appealing elements create a first impression in a short period of time, just a few seconds are enough.