Google Ads & Paid Ads Articles
Google Ads, Local Services Ads and social ads that produce calls.
Google Ads Management for Contractors: Setup, Budgets and Costly Mistakes
A practical guide to Google Ads management for contractors: campaign structure, location targeting, negative keywords, call tracking, budgets and the mistakes that waste money.
George Wright · October 7, 2026 · 6 min read
Local Services Ads for Contractors: How Pay-Per-Lead and the Google Verified Badge Work
How Local Services Ads work for contractors in 2026: pay-per-lead pricing, the Google Verified badge, the move into Google Ads, and how to get better leads.
George Wright · October 7, 2026 · 5 min read
Contractor Advertising: Where Your Money Actually Goes Furthest
Compare contractor advertising options, from Google Ads and Local Services Ads to direct mail, vehicle wraps and billboards, and learn where your budget works hardest.
George Wright · October 7, 2026 · 5 min read
Why Your Contractor Google Ads Aren't Generating Calls
Spending on Google Ads but the phone isn't ringing? Use this step-by-step troubleshooting guide to find out why contractor ads aren't generating calls, and fix it.
George Wright · October 7, 2026 · 5 min read
Roofing Google Ads Management: Campaigns That Produce Inspections
Roofing clicks are expensive. Learn how to structure roofing Google Ads campaigns, target the right searches, handle storm surges and track inspections and signed roofs.
George Wright · October 7, 2026 · 4 min read
HVAC Google Ads Management: Seasonal Strategy That Works
HVAC Google Ads should flex with the weather. Learn how to structure campaigns, adjust budgets by season, handle emergency calls, track booked jobs and keep ad claims accurate.
George Wright · October 7, 2026 · 4 min read
Plumbing Google Ads Management: Capturing Emergency Searches Profitably
Plumbing Google Ads can be profitable or a money pit. Learn how to structure campaigns, schedule ads for emergencies, block wasted clicks and track booked jobs.
George Wright · October 7, 2026 · 4 min read
Contractor Google Ads Management Pricing: What You Should Pay
How Google Ads management is priced for contractors, what's included at each level, hidden costs to watch for, and how to decide if a management fee is worth it.
George Wright · October 7, 2026 · 4 min read
SEO vs. Google Ads for Contractors: Which Should Come First?
SEO or Google Ads? Compare cost, speed, lead quality and long-term value for contractors, and learn which to start with based on your situation, plus how to combine them.
George Wright · October 7, 2026 · 4 min read
Google Ads vs. Facebook Ads for Contractors
Compare Google Ads and Facebook Ads for contractors: intent, cost per lead, lead quality, best uses by trade and how to use both together.
George Wright · October 7, 2026 · 3 min read