Online marketing

Home Archive "Online marketing"
Understanding-WHO-has-visited-your-website
Marketing Online marketing

The Benefits of Knowing WHO Has Visited Your Website

Imagine this: You are a business owner, highly skilled in your trade, dedicated to serving your customers, and aware of the critical role your website plays as the digital hub of your brand. You’ve invested time and resources into building a sleek, functional website that represents your business well. You understand the value of advertising and have campaigns running to drive...
Business advice Online marketing

Crafting the Perfect User Experience: The Art of Responsive Design

In the digital age, user experience reigns supreme. Websites are no longer static entities; they’re interactive platforms that serve as the digital storefronts of businesses. At Adwebvertising, we recognize the profound impact user experience has on the success of your agency and the businesses you serve. This article will delve into the art of responsive design and its pivotal role in...
Online marketing

Let this sink in for a minute…Unlocking the Power of “Who”

Breaking Through the Limitations: How Adwebvertising’s Technology Sets It Apart In the vast realm of digital marketing, analytics tools have become the guiding compass for businesses seeking insights into their online interactions. Solutions like Google AdWords and other software undoubtedly offer valuable data on user behavior, traffic sources, and engagement metrics. However,...
Online marketing SEO

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking. On the other hand, you can be penalized for...
Advanced SEO Techniques Online marketing SEO

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of...