Marketing, Web & SEO Insights for Texas Businesses
106 articles on marketing, search, ads and lead generation. Pick your industry or a topic to find what fits your business.
Articles, page 8
How Much Should a Contractor Spend on Marketing? Setting Your Budget
How to set a contractor marketing budget using revenue benchmarks, goal-based math and channel costs, plus how to allocate it by business stage and season.
George Wright · October 7, 2026 · 4 min read
Contractor Google Ads Management Pricing: What You Should Pay
How Google Ads management is priced for contractors, what's included at each level, hidden costs to watch for, and how to decide if a management fee is worth it.
George Wright · October 7, 2026 · 4 min read
How Much Do Contractor Leads Cost? Benchmarks by Channel
Contractor lead cost benchmarks for Google Ads, Local Services Ads, Facebook, SEO and more, plus why cost per signed job matters more than cost per lead.
George Wright · October 7, 2026 · 4 min read
How to Find the Best Marketing Agency for General Contractors
A step-by-step process for finding the best marketing agency for your general contracting business: where to look, how to shortlist, a scoring scorecard and how to make the final call.
George Wright · October 7, 2026 · 3 min read
How to Identify the Best Roofing SEO Company
How to evaluate roofing SEO companies: what real roofing SEO work looks like, proof to ask for, questions to ask, red flags and how to judge results.
George Wright · October 7, 2026 · 3 min read
How to Find the Best HVAC Marketing Agency
How to evaluate HVAC marketing agencies: seasonal strategy, booking rate, field service software integration, membership marketing, regulatory accuracy and Local Services Ads expertise.
George Wright · October 7, 2026 · 3 min read
How to Read Contractor Marketing Agency Reviews (and Spot Red Flags)
How to read contractor marketing agency reviews critically: where to look, what genuine reviews contain, warning signs of fake or inflated reviews, and how to verify claims.
George Wright · October 7, 2026 · 4 min read
SEO vs. Google Ads for Contractors: Which Should Come First?
SEO or Google Ads? Compare cost, speed, lead quality and long-term value for contractors, and learn which to start with based on your situation, plus how to combine them.
George Wright · October 7, 2026 · 4 min read
Google Ads vs. Facebook Ads for Contractors
Compare Google Ads and Facebook Ads for contractors: intent, cost per lead, lead quality, best uses by trade and how to use both together.
George Wright · October 7, 2026 · 3 min read
Should Contractors Buy Leads or Hire a Marketing Agency?
Compare buying contractor leads with hiring a marketing agency: costs, lead quality, control, long-term value, and when each option makes sense.
George Wright · October 7, 2026 · 3 min read
Exclusive vs. Shared Contractor Leads: Which Is Worth the Money?
Exclusive leads cost more per lead, while shared leads cost less but face competition. Compare close rates, cost per signed job and when each type makes sense for contractors.
George Wright · October 7, 2026 · 3 min read
Is SEO Worth It for a Small Construction Company?
An honest look at whether SEO is worth it for small construction companies: costs, timelines, realistic returns, DIY options and when SEO isn't the right priority.
George Wright · October 7, 2026 · 4 min read