Marketing, Web & SEO Insights for Texas Businesses
106 articles on marketing, search, ads and lead generation. Pick your industry or a topic to find what fits your business.
Articles, page 3
How to Reduce Your Contractor Cost Per Lead
Lower your contractor cost per lead without losing lead quality. Practical fixes for ads, landing pages, targeting, channel mix and follow-up.
George Wright · October 7, 2026 · 4 min read
Getting Bad Leads? How to Improve Contractor Lead Quality
Tired of tire-kickers, wrong-area calls and tiny jobs? Learn why contractors get bad leads and how to improve lead quality across your website, ads and lead sources.
George Wright · October 7, 2026 · 4 min read
How to Get More Remodeling Jobs Instead of Small Repairs
Stuck doing small repairs when you want full remodels? Learn how to reposition your business, target your marketing and attract higher-value remodeling projects.
George Wright · October 7, 2026 · 4 min read
Contractor Review Generation: A System for Getting More 5-Star Reviews
Build a repeatable review generation system for your contracting business: timing, scripts, templates, automation, team habits and the rules you must follow.
George Wright · October 7, 2026 · 5 min read
Contractor Lead Follow-Up: A Speed-to-Lead System That Closes More Jobs
Most contractors lose jobs to slow follow-up, not bad marketing. Build a speed-to-lead and follow-up system that turns more inquiries into signed contracts.
George Wright · October 7, 2026 · 4 min read
Contractor Marketing Attribution: How to Track Which Marketing Brings Jobs
Know exactly which marketing brings in signed jobs. A practical guide to contractor marketing attribution: call tracking, UTM links, CRM tracking and offline conversion imports.
George Wright · October 7, 2026 · 4 min read
Contractor Customer Retention Marketing: Winning Repeat and Referral Work
Your past clients are your most valuable marketing asset. Learn how contractors can use retention marketing to win repeat projects, referrals and long-term relationships.
George Wright · October 7, 2026 · 4 min read
AI Search Optimization for Contractors: Getting Recommended by ChatGPT and Google AI
More homeowners now ask AI tools to recommend contractors. Learn how AI search works, what Google says about AI Overviews and AI Mode, and how to improve your visibility.
George Wright · October 7, 2026 · 5 min read
Choosing a Roofing Marketing Agency: Questions to Ask Before You Sign
Roofing marketing has unique challenges: storms, seasonality, insurance work and high lead costs. Here's what a roofing marketing agency should know, and the questions to ask.
George Wright · October 7, 2026 · 4 min read
Roofing Lead Generation: How to Get More Roof Replacement Jobs
A practical guide to roofing lead generation focused on roof replacement jobs: inspections, storm response, retail and insurance leads, digital channels and canvassing.
George Wright · October 7, 2026 · 4 min read
Roofing SEO Services: How Roofers Rank in Local Search
How roofing SEO works: local ranking factors, service and material pages, storm content, Google Business Profile, reviews and links, and what roofing SEO services should include.
George Wright · October 7, 2026 · 4 min read
Roofing Google Ads Management: Campaigns That Produce Inspections
Roofing clicks are expensive. Learn how to structure roofing Google Ads campaigns, target the right searches, handle storm surges and track inspections and signed roofs.
George Wright · October 7, 2026 · 4 min read