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Web Design Houston
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February 1, 2012

Website Design Houston TX | by Adwebvertising

 Website Design Houston TX

Website Design Houston, TX | Call (713) 397-3833 Now!

Houston website design firm, Adwebvertising is headquartered in Friendswood (just South of Houston) specializes in building websites, and getting those websites to rank on the major search engines. If you have a business in Houston and want your website to reach the now 3rd largest growing metropolitan area in America, you need a website designer that understands your business. Most of our clients are in the Houston area or the surrounding area and service clients inside of the beltway. Take a moment to learn why Adwebvertising is the best choice for web design in Houston.

Web Design for Houston Businesses

When we build a new website it all starts with a thorough needs assessment. We take the time to get to know your business well. To build a quality website you need quality content that is timely and relevant. Before we even start a website design we investigate every aspect of your business so that we can get a feel for your companies strong points. We are more than just web designers, we are Internet marketers that have a rich history of web development and search engine optimization. Because of this, we understand what it takes to build good, solid web content. Once we have an understanding of your business we are better able to build a site that reflects all of your fantastic and marketable qualities.

Key to Building a Great Website

We design every website with 3 main principles in mind:

  • Aesthetics

  • Functionality

  • Optimization

    These guiding principles are the recipe for Internet success when developing websites.

Website Aesthetics

The way your website looks and feels will have a great deal to do with how long your client stays on your website (if at all). We offer very contemporary websites that are easy to look at. We want the natural flow of the site to be intuitive so that the end-users eyes move in the direction that we design the website for. We employ various marketing strategies with every site design to make the overall user experience memorable. Our main purpose in our website design is to promote a favorable action (whether it be a click to a certain page, phone call, form, email, or purchase). These favorable actions result in conversions.  We understand that if 86% of all consumers are searching online for a product or service and nearly half of those end up making a purchase after visiting the company website, it is important that your website direct your client to a strong call-to-action. The old Pert Shampoo commercial was a classic. The slogan was, “You never have a second chance to make a first impression.” We want that first impression to count and so we build websites that have a purpose and that look good while they are fulfilling their purpose.

Website Functionality

Having a great looking website is only as good as it is functional. When we build a website we consider the functionality and navigation of the website design to be equally important facets of web design. If your clients have a hard time finding what they are looking for they will inevitably abandon your website and you will miss out on potential business. In the web design industry we have what is commonly called the 3 Click Rule. It makes sense really, if you think about it. If a client cannot find what they are looking for in three clicks, there is a good chance that they will abandon your site and opt for an alternative site that is easier to navigate. We design sites so that every click counts. When Adwebvertising builds a new website we sift through all of the information that is important to you and your clients and build a navigational structure that makes sense. Sites become more organized and flow much more readily when designing around the navigational heirarchy. A key to good functionality is consistency. We design in such a way that your websites navigational structure is consistent across all pages. Your clients will have a hard time getting lost on your website when they always know exactly where they are.

Website Optimization

Having a beautiful website that is fully functional is awesome, but if your clients can’t find it then your site is not doing its job. You have a great product or service that you want to share to your clients in Houston, you have rich timely content, and a stunning website; now what? We tell our clients your website is like a fancy hotel resort on a beautiful tropical island. Your resort has all of the ameneties and is more than anyone could ever want. The problem is that no one knows where the island resort is!  Having an awesome website design is not enough if you want to get the type of clients and the quantity of clients that the Internet can afford your business. To get people on your website you have to be found on the major search engines. If 86% of all consumers are searching online for a product or service doesn’t it make sense to have your website listed. An interesting study on what is called the Google Golden Triangle proves that being on page one of the search engines at the top is where a majority of the clicks from consumers takes place.

Adwebvertising builds fully optimized websites that garner results on the major search engines. We build our sites following W3C best practices that are recognized to be the standard in our industry. Our custom sites are coded to be search engine friendly and when we build on platforms with content management systems we install all of the bells and whistles that promote solid optimization and quality content. Of course the best optimizations come from building great content. We wordsmith all of the content to be specific to the pages that contain them. We make sure that all of the meta tags are relevant and that the proper keyword density is present. In short, we make sure that every site that we desing is search engine friendly. What this translates to is having your site found when an actively engaged consumer is looking online for your products or services.

Call A Houston Website Design Firm

Call Adwebvertising! We are a Houston Web Designer that knows what it takes to help our clients get online exposure that counts. We believe in thinking beyond the box and it shows in our service and quality workmanship. We hope that you will discover what we mean when we say, “At Your Service.”

 

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