Website Design Keyword Strategy

In an effort to offer good quality website design and timely, relevant content for our clients Adwebvertising frequently tests new approaches to content development and strategies for optimization. One of the strategies that is often approached from an educational viewpoint is the use of keywords and implimenting a keyword strategy. The following content is design to test a keyword strategy using keywords that are recommended by Bing from their webmaster toolssection.

The Keyword Test

What I hope to help my readers discover is how keyword strategy impacts overall ranking and test geographical keywords for their effectiveness on ranking in the SERP’s. The list below is indicates the average cost per click, the keyword and the number of impressions each of these keywords sees. I have added the keyword Houston to each for this test to see if it will have an impact on the page ranking.

Incorporating Keywords Into Content

Web design Houston is our first keyword that we will begin to incorporate into the content of our web page. Being that this is a website that is geared around web Houston related keywords alot of these keywords should be relevant to our site; however by utilizing all of the website design Houston keywords in one article, it is likely that under the new Google Penguin algorithm this particular article or worse, the entire site could be black listed for keyword stuffing. On the other hand because of the usefulness of this test it may prove to end up ranking high on the SERP’s due to the nature of the article.

Web Designers Houston

Now for the balance of this article I will build content and around the keywords in our list above and will highlight each keyword with an <h3> tag and a short blurb about the topic to keep it consistent. In this case web designers in Houston may have the skills to build nice looking websites but do their sites have the elements necessary to be picked up on the search engine results pages? That is what separates a website designer from an Internet marketer.

Business Website Design Houston

Many businesses in Houston have no website presence. The statistic nationally is 45% of business owners do not have a website. Which is down from 1/2 the last time I checked the statistic. A business website design is critical considering that 86% of all consumers are searching online for a product or service in their local market. Adwebvertising offers business website design for its Houston clients.

Web Designer Houston

Finding a web designer in the Houston market is easy. There are a ton of them to choose from. Just type in “Web Designer Houston” in your favorite search engine and see for yourself, the list of web designers is seemingly endless. So how do you know which one to choose? Well, we recommend taking a look at the web designer themselves. What kind of work are they producing? Take a look at their portfolio and compare their work to others in the same market. This will give you some indication of the quality of a web designer in your area.

Website Design Company Houston

If you are looking for a website design company in Houston then you have found one that is not only a website design firm but a search marketing expert. Again, with so many website design companies to choose from it should not be hard to find one that offers all of the services that you need. But if you want a website design company that looks out for its clients, call some of the current website design company’s customers and get the low down on the company you are considering before you make the decision.

Web Page Design Houston

What is the difference between website design and web page design? Not much really. A website is nothing more than a collection of web pages. Some sites consist of only one page and so in those instances a web page can also constitute a website (although this is not the norm). The point here is that when you understand the jargon, it makes it easier to communicate with your webmaster. If you want a new web page design for your existing website your webmaster will recognize that you are wanting to add a single page to your website, not a complete overhaul of your existing website.

Website Design Software Houston

I think you are beginning to see the point here. By adding keywords we should be able to show the search engines the thrust of what the page is about. This should, of course, be in alignment with your title tag, meta keywords, and meta description. There is some web design software that will help you accomplish this task. Ask your web design company about what they use to design your site.

This is about all I am going to write in this article. I want to monitor it to see how it moves in the SERP’s, if it is indexed at all, and if it will have any effect on the overall rankings of the website as a whole.

More to come…

After only two days in the SERP’s we end up on Page 1 using the keyword phrase, “Keyword strategy Houston” which would lead the casual observer to ask how can an article about Website Design gain prominent exposure under a keyword that is less related. This might bring credibility to the power of page titles. So we wanted to see how we come up when we query the keywords that our page is optimized for.

To Be Continued…

OUCH! Page 51

So…You mean to tell me that page title has more weight than actual content? Well, perhaps. We will have to see after Google finishes dancing with the site. I truly believe the page will climb on merit of the content at some point, but initially the title of the page will carry most of the weight. Let’s give it some time and see what happens.

To Be Continued….